Well&Truly | Naughty-ish
How does a healthier snack brand that doesn't want to call themselves a healthier snack brand tell the UK that they’re a healthier snack? Call themselves naughty-ISH.
January was our first chance to kick off the new platform. So, how were we to be naughty-ish in the new year? By getting the self-proclaimed diva, Gemma “The GC” Collins, to convince people to take a cheeky snack break from their 2020 #fitnessgoals, huns.