Naked | Slurp Loud and Proud
Naked Noodle is the feisty little guy in the big bad pot noodle world. They’re made with real ingredients and only do legit Asian flavours so there’s no shame in tucking in. Instant noodles you want to be caught eating, not hidden in the backs of cupboards.
So for their first ever campaign, we positioned them as the instant noodle a nation of noodle lovers can finally Slurp Loud and Proud. We designed a bold new look and feel to match and encouraged people to Send Noods on social. Photos of themselves slurping noodles obviously.
ILLUSTRATOR Justin Poulter
COPYWRITER Whitney Tam