How did we convince teen boys on Twitch that they would probably benefit from AXE without saying they smell?
Extremely short, always different, what-did-I-just-watch pre-roll ads that combine the deliriousness you feel from playing hours of games with AXE's confidence first "You're Gold" messaging.
DIRECTOR Sean Wainsteim
EXECUTIVE CREATIVE DIRECTOR Jeff Da Silva
CREATIVE DIRECTOR Alexis Bronstroph
COPYWRITER Whitney Tam