#8008135 (aka "BOOBIES" on a calculator) is a campaign targeted to teen girls to help them navigate the information, and misinformation, out there on breast cancer. To combat the hyper breast cancer aware world we live in, we created a fun, cheeky campaign that empowers young women to get the real facts about breast health.
The 360-degree myth-busting campaign included a launch video featuring teen influencers, a Messenger chatbot - the first of its kind for breast health, social content, OOH and a limited edition H&M t-shirt collection that got people wearing their support on their chests - literally.
CREATIVE DIRECTORS Alexis Bronstorph, Kelsey Horne
COPYWRITER Whitney Tam