Rethink Breast Cancer
#8008135 (aka "BOOBIES" on a calculator) is a pro bono campaign targeted to teen girls to help them navigate the information, and misinformation, out there on breast cancer. To combat the hyper breast cancer aware world we live in, we created a fun, educational campaign that empowers young women to dial in to the real facts about breast health.
The 360-degree myth-busting campaign included a launch video featuring teen influencers, a Messenger chatbot - the first of its kind for breast health, social content, OOH, interactive phone booths and a limited edition H&M t-shirt collection that got people wearing their support on their chests - literally. Find out more about Rethink Breast Cancer here.
CREATIVE DIRECTORS Alexis Bronstorph, Kelsey Horne
COPYWRITER Whitney Tam