AXE Praise Up
We played bff matchmaker with Toronto's biggest athletes to combat toxic masculinity. We got Raptor, Kyle Lowry and Blue Jay, Marcus Stroman to give each other props in #praiseup - a mobile first, multi-platform social campaign. Created to kick start a movement encouraging guys to tell their friends #yougotsomething and own what makes them special.
DIRECTOR Brooks Reynolds
CREATIVE DIRECTOR Alexis Bronstorph
COPYWRITER Whitney Tam